The Joe Coffee Lid And Beta Testing


I love Joe’s latte. I’m pretty sure I’m addicted.

Recently they “upgraded’ their lids to this new super-duper improved version (pictured above). And while it looks amazingly well designed it’s actually quite terrible. It’s trying to solve a problem that doesn’t exist. The intent of the new lid is to have to-go cups mimic the experience of drinking from a china mug. That’s all good and fine, except when you are on the go you’re not leisurely sitting at a table drinking from a china mug you’re moving about and this lid fails mightily for that purpose. The coffee collects in the well, hot coffee mind you, and splashes about. It drips, it scolds, it sucks. You get the point.

The bigger point is that somebody, somewhere, on paper said this would be a great idea. In the real world, however, it’s a terrible one. And that’s why you positively have to get your product into the hands of real people in the real world. They’ll tell you in two seconds what’s wrong with it.

Last night we sent out the first beta version of Pegg 2.0. I’m really proud of it and the team (they’ve busted their asses). Sure, it’s got a lot of bugs and a ton of clean up work, but it’s a super start in the right direction. More important than releasing it though is that it’s now in the hands of people and they will tell us what’s right and what’s wrong. There is no other way to know. On paper everything looks great. The proof is in the real world.

PS: If you want to try the new beta feel free to email me here. Would love to hear your thoughts.

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