Simple Problems Are Never Simple

I really like this quote by Steve Jobs:

“When you start looking at a problem and it seems really simple, you don’t really understand the complexity of the problem. Then you get into the problem, and you see that it’s really complicated, and you come up with all these convoluted solutions. That’s sort of the middle, and that’s where most people stop… But the really, really great person will keep on going and find the key, the underlying principle of the problem – and come up with an elegant, really beautiful solution that works.”

I come back to this quote often as I struggle with Pegg. And trust me I struggle with it daily. I think commingled feeds for all their strengths have considerable drawbacks. Most notably a tremendous sense of overload. Yet, everyone still craves and needs a “space” of their own to curate and share and I fully believe there is a more simple and elegant way to do that. That’s what I’m trying to deliver at least.

I’m not there yet. I know I can get there if I just don’t give up. It’s amazing how often the ‘winners’ are simply people that refused to stop.

Oh, and for the record, no I’m not comparing myself to Steve Jobs. Good Lord, no. I just like the quote. It says a lot about sticking with something.

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